Most parents who find us have already tried everything. The alarm that wakes the whole house except their kid. The pull-ups, the mattress protectors, the reward charts. The tablets that work for a week, then stop. The 4pm meltdowns nobody at school ever sees.

Here's what we kept hearing: it's rarely about willpower, and it's rarely just the bladder. It's a busy brain that runs hot all day, then crashes so deep at night it can't hear the signals that matter. So we built Easy Tiger to work on that. Saffron extract and vitamin D, plus magnesium glycinate, L-theanine, GABA and passionflower, in a soft gummy kids actually ask for. No melatonin, no stimulants, no artificial dyes. Owned and run in New Zealand.